And even though her emphasis is to support women with information during this process, her message is for everyone; break stereotypes and change the way people look at buying cars.
One of the ways Lauren reaches out to the community is through her blog www.laurenwantstoknow.com.
"My blog is a place where anyone can go and ask questions or seek more information about buying a car," Lauren says. "People have fear due to a lack of knowledge, and if I can put that knowledge into their hands and turn their experience around for them, then I'm accomplishing my goal."
The McCarthy Auto Group has been established in Kansas City for more than 25 years. Raised in a male dominated family and industry, she has found her sweet spot within the family owned and operated company.
"There are a thousand places to buy a car in Kansas City. We want people to think that McCarthy is about treating and selling and servicing our customers on a very transparent level," she says. "Loyalty, trust and honesty are the things that I see exhibited in not only my father, but all of his employees as well. When people think about buying a car, I want them to think McCarthy," Lauren says. "Our auto group is a full service corporation from collision to finance, and I don't know of anywhere in the Kansas City area someone can go and get the top-notch service McCarthy Auto Group provides."
But Lauren wants you to know that the McCarthy Auto Group is not just about selling cars. It's about forging relationships; creating a bond that you don't find in a contract or on a price tag.
"It's a relationship business. I don't know everything about cars. I'm learning, but it's about having a relationship with people. That's how it's always been and that's how my father has sold so many vehicles and become so successful," she says. "He remembers everyone." Lauren's passion to reach out to other women is the main reason she wanted to sponsor the 2012 Just For Her Expo.
"I love Kansas City, I think it's the greatest place on earth to live," she says. "I believe in buying locally and I believe in supporting our local restaurants and boutiques. That's what appealed to me about the Just For Her Expo, it's the opportunity for a locally owned business or small business owner to showcase their product. I wouldn't miss it for the world!"
Lauren Wants You To Know:
Women purchase 65% of all new cars and 53% of used cars, and they influence 95% of all car purchases.
Sixty-five percent (65%) of women take their own vehicles to a repair shop for service. Some repair industry experts estimate that the average may actually be closer to 80%.
Women purchase automobiles by: Car loan (66%), Bank loan (44%), Dealer (27%) and Credit Union (15%).